Signal-driven lead generation for B2B SaaS. We identify companies showing clear intent to switch, expand, or adopt new software—before your competitors do.
Real, actionable signals that indicate a company is ready to evaluate or switch SaaS tools.
Signal: Company removes or adds tools on their website (detected via BuiltWith, Wappalyzer, or job postings)
Example: "A company removes Intercom tracking code and posts a job for 'Customer Success Platform Migration'"
Signal: Series A/B/C funding closed in the last 90 days
Example: "£5M Series A announced on Crunchbase with plans to 'scale go-to-market operations'"
Signal: Hiring for roles that typically own SaaS budgets (RevOps, Marketing Ops, Sales Ops)
Example: "Posting for 'Head of Revenue Operations' with requirement to 'evaluate and implement new sales tools'"
Signal: Negative reviews mentioning your competitors on G2, Capterra, or Trustpilot
Example: "3-star review: 'Salesforce is too complex for our team size, looking for simpler alternatives'"
Signal: Multiple employees from the same company engaging with comparison content
Example: "3 employees from Acme Corp download 'HubSpot vs Pipedrive' comparison guide within 7 days"
Signal: New CRO, VP Sales, or CMO hired in the last 90 days
Example: "LinkedIn: 'Excited to join Acme Corp as VP of Sales. First priority: modernize our tech stack.'"
Signal: Annual contract with incumbent vendor expiring (estimated via public data or job posts)
Example: "Job posting: 'Evaluate CRM alternatives before Q4 renewal deadline'"
We don't rely on a single signal. A 'very hot' SaaS lead shows 2-3 overlapping signals (e.g., funding + new CRO + job posting for tool owner).
We filter by your exact ICP: company size (employees, revenue), industry vertical, tech stack, and geography. No wasted leads.
Every lead includes the specific signal, timing trigger, and suggested outreach angle. Your sales team knows exactly why they're reaching out.